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Press & Storytelling Reading List

October 02, 2015

Welcome to the first edition of the Press & Storytelling Reading List!

Press & Storytelling Reading List Startup Digest is curated by:
Claire Topalian

Claire Topalian

Contact Claire Topalian at

Global Startup Battle is back for 2015!

Global Startup Battle 2015 is happening Nov 13-23! Host a Startup Weekend and add your city to the world’s largest startup competition with over 30,000 entrepreneurs, mentors, and judges:

The Seven Deadly Sins of Startup Storytelling

Andy Smith - First Round Review

Focus on real-life characters, cut out jargon, start from the beginning, and four more essential rules for pitching your startup.

Putting Together an App Press Kit

Dan Counsell -

How to put together a strong press kit, what to include, and where to store it. 

Storytelling for Startups: 10 Tips to learn from great startups

The Startup Videos - The Startup Videos

"...Go tell a story. If it doesn’t resonate, tell a different one. When you find a story that works, live that story, make it true, authentic and subject to scrutiny. All marketers are storytellers, only the losers are liars.” - Seth Godin

4 Types of Content That Persuade Customers to Purchase

Kylie Ora Lobell - Convince & Convert

To ensure that prospects make that leap and become customers, you need to create content specifically for the bottom of the sales funnel. This content aims to reassure prospects that they’re making the right purchasing decision and decreases the amount of risk involved in spending their money. Here are four types of content you should produce and curate for customers at the bottom of your sales funnel.

Storytelling is What Will Set Your Startup Apart

Rohit Roy - MarTech Advisor

As commoditized technology companies mushroom, merely creating a great product and showcasing it to users at an attractive price will not be enough to distinguish your business. Customers can easily find the same service elsewhere with just a few clicks, however, it is the emotional connection you form that will drive brand loyalty. The great story behind your company will win many hearts and minds, and thereby, loyalty.

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