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Entrust NewsFlash
Entrust continues with the theme of Ethics in this month’s NewsWorthy. We were evaluated by a group of seniors from St. Joseph’s University regarding our conformity to B Corp standards. This evaluation project was a coursework requirement of the students’ Applied Leadership and Sustainability class. Thanks go to Dr. David Steingard for inviting us to participate in this transformative project.
For those not yet familiar with the B-Corp movement, its intent is: to influence positive global improvement through increasing corporate commitment to people and the planet, rather than simply emphasizing profitability. In other words, firms supporting the B-Corp movement are dedicated to expanding the traditional bean-counting corporate measurement of success based on profit. The expanded focus utilizes a three-prong measure of success that begins first with measuring business impact on people and the planet, and then turns to evaluate the sustainability of profits.
One opportunity for corporations to embrace this type of expanded corporate commitment was formalized last week at the state level in the Commonwealth of Pennsylvania. The Pennsylvania House passed a resolution to boost the number of women on boards. This resolution urges every business in the commonwealth to have a minimum of 30% women directors by the end of 2020. As a woman-founded, women-owned business, we were thrilled by this news!
Circling back to the B-Corp movement, the team of students from St. Joseph’s University provided us with valuable feedback for improving Entrust’s efforts to preserve the planet; fortunately, we received “highest marks” with respect to our dedication to the needs of people–clients, staff, and our community. Our team member, Kelly Gentles, expresses this commitment beautifully in her video which follows.
Blog and Video
One quote from Kelly’s bio clearly articulates Entrust’s dedication to helping those with whom we work, “I love working for Entrust because I am working with a team that genuinely cares about each client.” Click on her video for more inspiration:
We hope you did not miss our most recent blog, Three Easy Tactics to Protect Your Personal Information from Cyber-Fraud, especially in light of the Google docs Phishing scam that threatened millions earlier this week.
Coffee Talk
Last month, Entrust invited all readers to consider purchasing a $100 ticket for an exclusive raffle to help the Women’s Resource Center (WRC) raise money for their annual spring Leadership Luncheon. We are thrilled to report that 70 tickets were sold and $7,000 was donated to WRC. We are also excited to report that an Entrust client won the prize–a prime week of vacation at Joslyn’s shore home. Thank you to all who participated, thereby helping women in need in our local community.
Investment Committee Updates
You may soon be hearing more frequently about a misunderstood asset class: emerging markets. What prompts us to describe emerging markets as misunderstood? When the moniker “emerging markets” was coined in the 1980’s, it typically referred to the economic activity of countries we never heard of; naturally it could feel scary to be invested in companies from an unfamiliar region. Today, the name for such markets is Frontier markets. Emerging markets, on the other hand, now include major world economies such as China–the second largest economy in the world.
How can investing in companies from emerging markets add value to an asset allocation portfolio? The value-add is often the potential for accelerated growth. This description may be helpful: An emerging market economy describes a nation's economy that is progressing toward becoming more advanced, usually by means of rapid growth and industrialization. Because they typically have much higher economic growth rates than developed countries, their companies are likely to appreciate more rapidly.
At Entrust we have a strong commitment to investing our clients’ assets into broadly diversified portfolios. Contact us if you would like to review your asset allocation, within the context of your most important financial goals.
Please share NewsWorthy with family and friends, especially on your favorite social media sites!
Information in this newsletter is for illustration purposes only and is not a promise of any particular investment result. It should not be considered tax or legal advice. Actual investment return and principal value of equities, bonds, REIT's, ETF's, and mutual funds will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost. There are risks associated with investing, including the risk of loss of principal. There is no assurance that a diversified portfolio will result in better returns than an undiversified portfolio, nor does diversification assure against market loss.
May, 2017
Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP, which it awards to individuals who successfully complete initial and ongoing certification requirements. Disclosure

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Entrust Financial, LLC · 940 West Valley Rd, Ste. 1902 · Wayne, PA 19087 · USA

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