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Adopting new and innovative mechanisms of good governance will have a direct and positive effect in the overall image of the sport organisations and likely increase the sponsorship revenues and attractiveness of the sport. Then the general objective of the project is to strengthen good governance capacities of sport organisations fruit of their collaboration with public and private sponsors, achieving long-lasting cooperation between them.

To achieve this objective, Big4Sports developed several Intellectual Outputs:

The European Week of Regions and Cities is an annual four-day event during which cities and regions showcase their capacity to create growth and jobs, implement European Union cohesion policy, and prove the importance of the local and regional level for good European governance.
More information about the week