Hi there, 

In today’s newsletter, we mined Yardstiq’s interviews with software buyers to highlight: 

• Why Bluecore edged out Salesforce

• Dremio and why one customer may leave its data lake platform

• Samsara vs. Omnitracs in fleet management 

• Questions to ask Brex, Ramp, Airbase and other spend management cos before you purchase one of them

Dig in. 

Bluecore email delivery offer wins vs. Salesforce

Bluecore’s bread and butter is helping retailers develop personalized email campaigns to engage their customers. 

In August 2021, the company entered the unicorn club with a $1B valuation.

Salesforce ($150B+ market cap) has also looked to capitalize on the growing opportunity in online sales.

In addition to internally building out solutions, the CRM giant has ramped up its acquisitions and investments in the e-commerce & digital marketing space.

We previously highlighted e-commerce & digital marketing as one of Salesforce’s strategic priorities in this strategy map based on its investment, partnership, vendor, and M&A activity.

Who’s winning (and why) against Salesforce? Find out with Yardstiq’s analyst-led transcripts.

And for more on the marketing automation landscape, check out our free Buyer’s Guide here and Vendor Scorecard here.

Cloud push could lose Dremio this customer

Fleet management: Samsara comes out cheaper than veteran Omnitracs 

Manage that bread

How do software buyers evaluate spend management companies?

We spoke to buyers of several providers including:

• Brex

• Ramp

• Spendesk

Our goal was to learn about their evaluation criteria and questions.

Some of the buyers interviewed in this report include: 

• CFO at fintech with $100M+ funding

• VP of finance at technology startup with $1B+ valuation

• Co-founder at e-commerce company with $100M+ funding

Get the Spend Management & Corporate Cards Buyer’s Guide here. 

I love you.

Anand

@asanwal

P.S. Why did we build Yardstiq? We broke it down here.