 The lightweight (small file size) and concise jQuery library makes it relatively easy to add interactive effects and merchandising to just about any ecommerce website. In this edition of "Web Design Tips," I will quickly show you how to combine a few jQuery effects and the jCarousel jQuery plugin to create . . .
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I recently toured our state (Michigan) with members of my staff. We met with small business owners to offer them actionable marketing and sales advice that they could take back to the office that day. Much of that advice revolved around social media marketing. While no two businesses were the same, we did . . .
Read the Article...  Learn how manufacturers like Roxy, Jelly Belly, and Brooks Running are using customer reviews to boost sales and improve products. Within 5 months of adding PowerReviews Express to their online store, Discgear.com increased its product conversion rates by an average of 74%...
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 "Image is everything and online shoppers need to come as close to touching and feeling a product as possible. You need to overcome the obstacle of customers not being able to experience your product, like they can in a retail store. Take time to present your products in the best possible way with clear and vibrant images and accurate descriptions."
Joe McDonald, Managing Partner, Durrani Design
More on Images...  Ecommerce merchants can now track where their visitors live. Digital Element is a firm that provides this geo-tracking service and it allows merchants to change their home page and other landing pages based, for example, on whether a visitor lives in Alaska or Florida. The technology behind this service is IP addresses. . .
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