7 th December 2009

Do not seek financial freedom

Dear <<First Name>>

Have you noticed that there are more books on the market than ever about seeking financial freedom, yet most people reading them do not become financially free? I believe that books on financial freedom are excellent vehicles for creating financial freedom ... for the author.

These books have their place, but seeking financial freedom is the wrong starting point. The right starting point is to find out what you love, and then get really good at it. However, this is still only the starting point. Then is the time to leverage your mastery by::

a. building a sustainable vehicle (company, solo-practice, career or otherwise) for your mastery

b. learning the key "leverage-accelerant": influence (with your customers, voters, prospects, employees, advisors, stakeholders, and other influencers)

In simple terms, sustainable financial success requires you to do three things, in order:

• discover what you love,
• master what you love, and
• leverage what you love.

Go for leverage without the first bits and it's going to be tough to sustain, and not much fun to boot. Go for discovery and mastery (the "just do what you love and the money will come" school of thought) and what you love may become a "labour-of-love". Put all three together in the right sequence and you've got the right formula.

The next trick is to remember that "we become what we rehearse" so never endure long periods of long hours doing things you don't enjoy: you will only train yourself to be very good at putting things you enjoy and are good at on hold. More on this next week.

Comment, or read more articles on my blog

The Blog
Do you ever experience stress? This week I'm featuring the best method I found to combat it. Read more .

The Pitch
Beyond the Ceiling specialise in the "leverage" phase. To find out more Enquire here .

The Gift
Have you ever wondered how to think in ways that gives you an "unfair advantage"? The answer may surprise you. See our free "how to" whitepaper " Paradigm Bridging "

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