2/6/2010
Dear <<First Name>> Why don’t we look at the facts? There is so much information
We have about 3,000 business books per day being published, 30,000 professional articles each year. The number of blogs is doubling every 6 months with the number at about 200 million blogs. With this explosion of information we are swamped. We don’t know what to trust and how to filter and analyse this information. One of the things I work with leaders on is how to take this information and turn it into insights that can be used.
We don’t give enough time to the practice of reflecting
The only way we learn is by reflecting on our experience. In businesses there is a large amount of knowledge gained from past experiences that needs to be collected. It is not unusual to hear the long termer's in an organisation say “here we go again”, as a new person comes with new ideas and does not take advantage of the experience. We can become too busy in making decisions each to day to learn and reflect on past experiences.Another reason we don’t look at the facts is the presence of inconsistent guides and recommendations. There are many examples of seemingly opposing book titles – here are some examples:-
With these conflicting messages we tend to latch upon what seems appealing at the time.
Reluctance to face the facts
Delivering bad news can be dangerous. The practice of shooting the messenger is alive. Also hearing bad news is unpleasant because as human beings we see what we believe. We sometimes have an unwillingness to see or admit a truth that ought to be apparent and is in fact apparent to others. It is easier, safer and more profitable in the short run to avoid facing the facts. To summarise we need to be willing to listen and encourage a climate of straight talk where the truth can be spoken.
We need to look inside the business and challenge conventional wisdom and look outside and get the best evidence. We must reflect on our experiences and be willing to confront the facts. Don’t succumb to dangerous half-truths.
majorfocusgroupblog
You are invited to attend ... Pricing Strategies & Tactics
Monday, 19 July 2010, Brisbane, QueenslandPricing is one of the 4 P's of marketing and often the most difficult. Pricing is a marketing strategy, it is not just done by looking at costs. In this interactive full day workshop Steve will speak on: - How to get higher prices and yet maintain customer loyalty.
- How to set prices for the best profit.
- Value pricing.
- Strategies on how to price for margin.
- The link between customer service and price.
- The psychology of pricing
- And plenty more!
Would like to attend? Click Here to Register
Focal Point I succumbed. I bought the iPad the day it was released. It is fantastic. The iPad has some great business use with Keynote, Pages, Numbers. But it is also a fantastic device for home. One aspect though I thought I would quickly cover is the hype and expectation that Apple is able to create around its products. I did not lineup at 5am but rather visited the store at 4pm and it was still pumping. The energy was fantastic. Apple can teach us a lot of business lessons. But let me get back to the iPad. |
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