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DesignTactics: Creativity with Purpose
Welcome!
Our eZine has a new title and format: It now brings you the best from our blog, Creativity with Purpose. Here you'll find a little bit about what we're up to, and a lot about what inspires, informs and amuses us from the wider world of branding and design. You can keep up to date by following us on Twitter - we tweet each new post.

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Win a tea-break treat!

Club Milk Free Mug Pack
We're celebrating the launch of our new promotional pack for Club Milk: This fun-filled box offers a chunky free mug with 18 Club Milk bars - perfect for your coffee break. We'll send one pack each to the first 16 people who send an e-mail to our competition address.

Jim Geraghty from GSK

Congratulations
The winner of our Temple Spa voucher from our last issue was Sinead Grace from Tourism Ireland. Meanwhile, here's a snap of a previous winner - Jim Geraghty from GSK - with his coffee-themed prize.
 In this issue:

Here's what we've been up to...

Business & Finance Interview

Branding for Growth
We were profiled as part of a Business & Finance feature on Brand Identity: This interview with Brendan explains why better brand communications are the best weapon to battle declining sales.

Private Label Sales: Reaction or Revolution?
An interesting tweet from @wiredresearch led to our post on the growth of private label. What does this trend mean for brands?

TidyTowns 2009
Always the highlight of our autumn: Creating & running the event-branding for the awards ceremony. You can see our opening sequence (and theme tune!) here, or enjoy highlights from our live-blogging of the event here, here and here.

Discover Ireland Autumn Launch

Discover Ireland '09: Campaign Continues
We're continuing to work with Failte Ireland in finding new ways to encourage the "staycation". The Autumn Breaks issue was recently launched (see pic above), and it follows on from other seasonal and destination-themed publications throughout the year.

Here's what inspired & amused us...

Brand Strategy: Insights & Info
We wrote about some great articles on brand strategy in the past few weeks: From an acronymic Definition of a Brand, to a Harvard Business Journal guide to Finding Your Value Proposition. We also covered topical articles like How to Cut Prices Without Damaging Your Brand, Why Premium Brands Must Adapt to Survive, and How to Make Your Packs Recession-Proof. Finally, we came across some Nielsen research on Which Forms of Advertising Consumers Actually Trust, and a guide to The 4 Key Rules for Brands Using Social Media.

Fun Finds from our Blog...
Our coffee obsession led to some interesting finds, including the shocking news that Starbucks' was launching an instant coffee, as well as a batch of of coffee-related posts to help those recovering from Arthur's Day. We found ourselves comforted and reassured by some superb information graphics on Swine Flu, and educated by this ad from Sesame Street that teaches toddlers respiratory etiquette. Finally, we came across an interesting collection of Tourism Destination Brands from around the world and a guide to brand identities for 2016 Olympic Candidate Cities - well done Rio!
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Telephone: +353 1 207 9107

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