SOCIAL SITUATIONS
You probably love a great YouTube video to pass the time just as much as we do; crazy freakouts on film, wild animal escapades, or pleading to leave Britney alone. But hidden behind all of the fun videos exists a very powerful, essentially free, small business marketing opportunity as well.

YouTube offers the option for a fully customizable channel, essentially your brand in motion. With customized graphics capabilities, along with your company contact information, you can build your very own video site, you can even create a custom URL and tracking mechanism to see who watches your work and how often.

But why video? And isn't creating online video really hard to do? Video communicates the personality of a company or brand that is sometimes difficult to do with just words or still photos. Customers want to see who is behind your work, and having fun with a camera (which can be purchased relatively cheap) can open up plenty of doors for you...Click Here to Read More

ADS & FADS
You don't have to have an elaborate campaign to find creative examples of marketing. Two groups of young entrepreneurs have shown that big results, and even bigger media hits, can be attained by seizing an opportunity and with little to no marketing budget.

Two advantageous frequent flyers took up JetBlue on their recent "All-You-Can-Jet" campaign, and maximized their exposure and entertainment. Two days after this unique unlimited flight promotion was announced, Joe Dinardo and Clark Dever hatched a plan to fly to a new city every day for 30 days. "Twelve Hours In A City" was born. They would spend an entire month living it up in different cities for only 12 hours at a time, then fly to the next destination. How did they know what to do when they landed? That’s where social media came into play. They spread the word through their Facebook page and Twitter posts, and used a Wiki page to allow friends and strangers to suggest places to see and things to do in each city. The campaign took on a life of its own, evident by the 170 different international television interviews, over 2,300 Facebook fans and over 330,000 Google search results. Joe and Clark proved that a little word of mouth can travel pretty far, in this case, every city JetBlue travels and beyond...Click Here to Read More

WORLD WIDE WEB
Clutter. We all hate it. In the garage, your desk, and especially anytime you venture to a website. A visually unappealing or confusing site can turn away potential new business or customers quickly, as they have limited time, and even less patience when it comes to getting what they need.

An excellent example is the redesign we did for room, a contemporary upscale home décor and design business. Not only did we have to stay consistent on their web presence with what their core mission is -being the leader in beautiful creative vision for the home- we also had to marry that with a deluge of information. There are over 400 pages on this site displaying all of their product offerings and more.

Because we appreciate your thirst for knowledge (and we're really proud of this work as well) we are offering a sneak peak into room's redesigned Website that will be going live very soon...Click Here to Read More

ON PAPER
Sometimes you just have to stop trying to recreate the wheel or put away the latest technology and just return to your roots. Yes, we're talking about holiday cards. To promote Block Club's 2009 Holiday Issue, we reverted to two simple rules: Make it personal, in this case a colorful card mailed (that’s right, through the post office, not electronically) to potential advertisers; and be able to laugh at yourself.

As you can see in the images, the gang at Block Club doesn't mind having a little fun around the office, and wearing ugly holiday sweaters (along with cheesy smiles) to lighten the mood. The response has been overwhelming, just by showing a little personality (and offering a complimentary Holiday Buy Guide feature for those advertising in the next two issues). Our clients appreciated this old-school gag that stands out from the barrage of daily emails, and added a chuckle to their day. Next time you need that killer idea, maybe it doesn't have to be as grandiose as you think. It might just be hanging on your fridge