As people adjust their priorities and habits in these trying economic times, companies' reputations and dependability are increasingly important. According to a recent study, 68 percent of Americans say they are generally willing to pay more for financial and protection products if they come from a company they trust. This is a major shift from consumers' past behavior of shopping for the cheapest price regardless of who is providing the product or service.
In today's world, where there are fewer dollars to go around, consumers are willing to invest in companies they trust - even if it means there is a little bit less money in their pockets at the end of the day. What is your company doing to build trust with consumers?
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