September 2009
Welcome to the September issue of District Council Direct, a monthly e-mail newsletter created for CAP’s District Council members. This month’s issue brings you information CAP’s upcoming events as well as news that will interest our District Council members. CAP News
CAP Shares Unique Strengths at MGIS Panel Discussions  CAP is one of five companies invited to participate in a series of three panel discussions sponsored by the California Medical Group Managers Association and moderated by Medical Group Insurance Services, Inc. (MGIS). The first panel discussion took place in Sacramento on September 9, and the second occurred in Daly City on September 17. Bill West, vice president, Membership Development, is CAP’s official representative on all three panels.
“The panel discussions are an excellent opportunity for medical group mangers to learn what drives pricing for each carrier and to compare the differences in our risk management programs,” said Senior Account Executive Daniel Cavanaugh, who attended the two meetings. “Bill West did an excellent job highlighting CAP’s unique strengths in both of these key areas of particular interest to group managers.”
The final panel discussion takes place in Modesto on November 19.
CAP Prepares for Launch of Next Quarterly Direct Mail Campaign Next month CAP will launch the final quarterly direct mail campaign of 2009. The multi-pronged approach is designed to generate new leads, increase exhibit booth traffic, and increase overall awareness of CAP.
The primary component of the fourth quarter mailing will be a letter authored by Greg Lizer, MD, and a follow up postcard. The fourth quarter campaign also incorporates mailings and postcards targeted to specific groups. For example, a customized postcard will be sent to “old leads” – physicians who previously responded to a campaign in the past two years. To target prospective group practitioners, CAP will send letters authorized by various CAP members reflecting their personal experiences with our organization. District Council News
Tweeting from Abroad  CAP’s newest Twitter friend is http://twitter.com/wplasticsurgery, the joint Twitter account of CAP Board member Tammy Wu, MD, and Central District Council member Calvin Lee, MD. In August, Dr. Wu and Dr. Lee “tweeted” for the first time from Taiwan! Later that month, Dr. Lee shared information about his solo violin performances with orchestras in Hong Kong and Macau. To read their past and recent updates, visit their Twitter page.
New Member News Our San Diego District Council welcomes a new member – Dr. Julie Ellner, a bariatric surgeon . Dr. Ellner joined through the recommendation of her colleague and district council member Ted Mazer, MD. She attended her first District Council meeting on September 23.
We extend a warm welcome to Dr. Ellner and look forward to her participation! District Council Letterhead and Business Cards During its September 14 meeting, the Membership Development Committee approved a plan to create district council letterhead and providing each district council member with business cards. To facilitate the discussion, meeting attendees reviewed a letterhead mock-up. Additional details will be provided at a later date. Event Calendar
Seminar: “Medical Practice Risky Business”
 On October 13, CAP and Barney & Barney LLC, a brokerage firm, will co-host a seminar called “Medical Practice Risky Business.” The seminar will feature a discussion of issues relevant to medical practices including risk management, malpractice claims, and new legislative updates.
CAP’s representatives will be Carole Lambert, MPA, RN, risk management and patient safety specialist and Peter Kezirian, vice president, corporate strategy and business development. CAP’s political consultant, Peter Mitchell, and Barney & Barney’s representative Linda Sue Mangels, PhD, CPHRM, complete the joint panel.
The complimentary seminar will take place at the Del Mar Marriott in San Diego. Bill West and Tram Nguyen, senior account executive, will also attend this event.
District Council Meetings
Upcoming Events
 October will be a busy month for CAP’s hardworking account executives. In addition to the “Medical Practice Risky Business” seminar, CAP’s representatives will be at three events next month.
Account Executive Tram Nguyen will attend the California Academy of Cosmetic Surgery Annual Meeting -- “Liposuction: 2010 and Beyond.” The conference takes place October 23 – 25 at the Hard Rock Hotel in San Diego. If you would to register for this conference, please visit their website http://www.cacosmeticsurgery.org/.
Vice President, Membership Development, Bill West will attend the California Society of Anesthesiologists Fall Hawaiian Seminar in Kauai, Hawaii. The seminar takes place October 26 – 30, and CAP will co-exhibit with Schweickert & Company, a brokerage firm. Details about the seminar can be found at this link: http://www.csahq.org/up-more.php?idx=35.
Senior Account Executive Lena Ocampo will attend the Indian Medical Association of Southern California Annual Convention. The convention takes place October 30 – November 1 at the Sheraton Park Hotel in Anaheim. If you would like to attend this event, visit this link: http://www.imasc.org/Usr_Event_Details.asp?ArticleID=157.
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