|
 |
|
 |
| |
Masterclass Themes
OK - you're ready to take your world-beating product to one of the big international markets. You've got your product, materials, registration, and even paid to be on an exhibition booth, as well as the airfares and hotels - in fact, you suddenly realise you've spent many thousands of dollars on this little trip!
But are you really ready, and prepared for success?
How are deals actually done at these big international markets? What are the buyers actually looking for? Who should you be talking to? Are your materials up to scratch? Have you got everything you need? How do you make yourself stand out from the crowds? How good's your pitch?
This Masterclass consists of one full day of instruction from powerbrokers who have seen it all with the world's biggest content buyers for over a decade.
MSC Companies: Complimentary Registration sponsored by MDeC.
Non-MSC Companies: MYR 1,200 per Person (subject to availability)
Places are strictly limited please RSVP to Margot Zhou
email: margot@xmedialab.com
|
Masterclass Topics
1. Overview of MIP:
A seller-directed look at who attends, what they buy, and the way deals are made at the preeminent global marketplace for animated programming.
2. Assessing the target audience for your series:
Correctly identifying the way your project fits into the global marketplace is the first step towards selling it. Understand the key demographics, genres and formats that sell to global buyers.
3. Identifying broadcasters and distributors who are a likely fit:
Understand the key global markets, learn who the buyers are who are most likely to be interested in your project, and hear key elements that these buyers are looking for.
4. Preparing materials to pitch:
Find out what buyers expect to see during a pitch and learn to make the artwork, pitch handbook, animated clips, etc. have the desired impact.
5. Making your project stand out from others in the marketplace:
Buyers are looking for originality in concept, characters and story. Discover which aspects of your project should be highlighted so that it stands out from the crowd.
6. Selling the strengths of your project:
A guided inventory of your company and your projects' assets that will help you to convince buyers that they want to be in business with you.
7. Pitching dos and don'ts:
Hear real life stories about pitching successes and failures and learn what techniques to use, and which ones to avoid.
8. When do you need help selling your project?:
How to decide if partnering with an agent or co-producer makes sense for your company and your project.
9. Producing Animation for the Global Television Markets
How to integrate Product Development with International Distribution and Worldwide Licensing.
|
Masterclass Instructors
Leah Hoyer
Producer, Levity Entertainment Group (Los Angeles)
With well over a decade of experience in the entertainment industry, Leah Hoyer has overseen more than 200 hours of programming for network and cable television, both in the US as well as internationally. For over 9 years, Ms Hoyer was Director of Development for Disney Television Animation, working on such global hits as Phineas & Ferb, Recess and Kim Possible. She is now Creative Producer at Levity Entertainment Group, where she develops live action and animated television series and seeks out strong creative talent for management and co-production opportunities.
Leah was an attorney before attending the prestigious UCLA Film School to earn her MFA in Animation and pursue her passion for cartoons. She guest lectures at several universities and is on the Board of Directors of Women in Animation International.
Regis Brown
MDeC Representative in Los Angeles
Regis Brown represents MDeC in Los Angeles, assisting Malaysian companies foster business opportunities in the US market and internationally. A veteran Executive Producer and Distributor with over two decades of experience, Regis has worked with Entara Limited and Parthenon Entertainment where he produced Jakers and Those Scurvy Rascals and served on the company's Board of Directors. Prior to this Regis was the Executive Vide President at Mike Young Productions and Taffy Entertainment where he produced He-Man, Pet Alien, Todd World and Cosmic Quantum Roy. Regis has served as Vice President of International Television and Video at Film Roman, where he distributed Mortal Kombat, The Twisted Tales of Felix the Cat and C-Bear & Jamal.
As MDeC's representative in Los Angels, Regis brings his rich and deep experience to assist Malaysian companies gain international success.
Eric Stein
Vice President, Licensing & Business Development, Skechers Entertainment (Los Angeles)
Eric Stein is a worldwide licensing and merchandising expert.
As Vice President, Licensing & Business Development for Skechers Entertainment, Eric is responsible for creating global marketing and sales strategies for new animated programming; developing and delivering presentations to potential licensees and retail and promotional partners; negotiating deal and contract terms; building a network of international agents; and researching and identifying properties for acquisition. Amongst his many achievements in the last 12 months Eric has negotiated a license agreement with Mattel for a co-branded line of Barbie footwear. Prior to working with Skechers, Eric was a Vice President at Brand Central where he develped an $80 million licensing program for the Mark Burnett Productions' series Are You Smarter That A 5th Grader? Secured a national promotion with Toys R Us covering over 40 million households; and sold and negotiated licenses for E! Entertainment, Quincy Jones and Kellogs. Prior to this Eric launched the licensing division for Taffy Entertainment, the distribution and rights management subsidiary of Mike Young Productions. In previous roles Eric has negotiated lucrative licensing deals for such iconic properties as Star Wars, Inspector Gadget, Madeline, The Pink Panther franchise, Indiana Jones, and All Dogs Go to Heaven 2.
Josh Fisher
Executive Producer, SVP Content, Brandissimo! Inc (Los Angeles)
Josh is an Emmy Award winner with over 12 years experience in creating and producing games and children's entertainment for outlets including: Nickelodeon, MTV, Fox Kids, ABC Family Channel, Cartoon Network, Discovery Kids, NFL and TV partners around the world. In his spare time, Josh created the highly viral world of urbaniacs.com
|
AGENDA
9.30am - Registration
10.00am - Session One: Going to Market
Overview of MIP
Assessing the target audience for your series
Identifying broadcasters and distributors who are a likely fit
Preparing Materials to Pitch
11.30am - Refreshments & Networking
12.00pm - Session Two: Going to Market
Making your project stand out from others in the marketplace
Selling the strengths of your project
Pitching dos and don'ts
When do you need help selling your project?
1.30pm - Lunch & Networking
2.30pm - Session Three: Producing Animation for the Global Television Markets
Integrating Product Development with International Distribution and Worldwide Licensing
Speakers:
Regis Brown - MdeC Representative in Los Angeles
Eric Stein - Worldwide Licensing & Merchandising
Josh Fisher - SVP Executive Producer, Brandissimo
4.30pm - Refreshments and Networking
6.00pm - Close
|
PRESENTED BY
MSC Malaysia
MSC Malaysia is your gateway to growing profits in Asia's booming information and communications technology (ICT) markets.
A thriving and dynamic global ICT hub, MSC Malaysia's vision is to transform the nation into a knowledge based society driven by the new economy. With this commitment MSC Malaysia is determined to spearhead this transformation through ICT via industry and capacity building and socio-economic development.
www.mscmalaysia.my
X|Media|Lab
X|Media|Lab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people get their own creative ideas successfully to market, through concept development, business matching, and access to world-class networks of creative professionals.
www.xmedialab.com / info@xmedialab.com
|
|
|
| |
|
 |
© 2010 X Media Lab, All Rights Reserved
457 Shan Xi Road North Block 1, Suite 107 - Shanghai, China
info@xmedialab.com | www.xmedialab.com
X Media Lab is the Internationally Acclaimed Digital Media Think-Tank and Creative Workshop.
You are receiving this email because you are part of MDEC's valuable creative industries network!
If you are not <<First Name>> <<Last Name>>, or if you don't want to receive any more communications from X | Media | Lab, you can unsubscribe here. To ensure that you continue receiving our emails, please add us to your address book or safe list.
|
|
Connecting to Facebook
