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AllWrite Ink

2010 Trend:  Customer Reviews in Real Time
by Deborah Chaddock Brown

According to CNN Technology trends – one of the top ten trends for 2010 will be customers leaving tweets about your business.  What will they say?

Real Time Reviews takes into account that people around the globe are jumping on the band wagon of telling anyone who will listen what they are doing right now. Whether they are using the status updates on LinkedIn, Facebook or tweeting away in 140 characters or less on Twitter – they are sharing their opinions.

Last year we asked “why would anyone care what I’m doing?”

This year we should be asking “what are people saying about us and what can we do about it?”

Gone are the days when a dissatisfied customer grumbled on the way out the door and maybe told 15 of their closest friends. Now they are on their mobile device sharing their bad experience with the world – or at least the hundreds of friends, family and various and sundry other folk that follow their updates.

Companies need to quickly get on board with reading what is being said about them on line – hopefully it is ALL GOOD – but on the off chance it isn’t, Twitter will become the fastest, easiest, most visible way for companies to “nip it in the bud” and show consumers they are on top of their customer service.

As more people are reviewing and contributing, the sheer mass of opinions will lead to a real-time stream of information, findable and viewable to all. In addition, online access and device convergence will allow more on-the-spot reviews. Twitter is the much-deserved poster child for real-time reviews: it has established itself as the real-time snapshot of what people are thinking/feeling/experiencing and yes, reviewing, around the world.

So what can you do?

  • Make sure your company name, your name, your top product names are set up with Google Alerts so you receive an email the minute someone writes using those names
  • For Twitter – consider the Twitter Beep for alerts about your company
  • Twitter Alarm is another free tool
  • FlitrBox offers a similar service
Need help with creating your social media strategy?  Call me.  330-414-8792  I can help.
February 2010
Volume 5, Issue 2

L.I.N.C. with Social Media
Is this the year you move beyond the User Name and Password and create a marketing strategy for your business with Social Media?  If so - I have a series of four workshops you might be interested in.  In each session we'll learn how Social Media allows you to:

LEARN from your customers and peers
INFORM your followers about your services and any special offers
NETWORK with like-minded people and prospects
CORRECT those customer experiences in real time.

As Don Knotts used to say on the Andy Griffth show - "you need to nip it in the bud!" If you are listening carefully via social media, you'll hear comments - good and bad - from customers.  Smart businesses will be responding as quickly as possible to keep their brand message a positive one.

For more information about these 90-minute hands-on workshops, visit LINC with Social Media.

Sign up by February 5th and SAVE!  Register for all four sessions for just $99 (a savings of $21).

AllWrite Ink Celebrates FIVE YEARS!
On February 14, 2010, we will celebrate our fifth anniversary.  Thank you to friends, family and customers for making it a wonderful five years.  Here's to the next five!

Where is Deborah Speaking Next?

February 10   LINC with Social Media - focus on LINKED IN

February 17  LINC with Social Media - focus on TWITTER

February 24 LINC with Social Media - focus on FACEBOOK
Portage Lakes Career Center, Green Ohio 3:30-5pm

February 18  Using Social Media for Your Job Search
                     Clarion - Hudson Ohio  5:30-7:30pm

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