Using Tweets to Measure Email Success?
We recently asked Amit Gupta of PhotoJojo how he measured the success  of his email marketing campaigns. He told us they look at sales vs. tweets. We put together a chart over at the MailChimp Blog to explain this relationship, and it's excellent food for thought.
Tracking Tweets About Your Email Campaigns via MailChimp
We've introduced a new feature that lets you see how many people tweeted about your email campaign, how many people re-tweeted, who the tweeters are, and the timeline of tweetage from the original tweet.
Speaking of Twitter, be sure to check out these 10 examples of newsletters with twitter and facebook links in their templates. And also, Trends in Email: Sharing via Facebook and Twitter.
Targeting by ZIP Code
 Segmentation is one of the easiest, most effective ways to get better results (15% better opens and clicks on average). We just added a new feature that lets you segment by "proximity to ZIP code." It's only for U.S. addresses for now, and it does require that you have a signup form that uses our Address field. Here's how it looks.
Segmentation
 A MailChimp Jungle member asked us if we had a feature that lets them clean out the dormants from their list (people who haven't opened or clicked any of their last few campaigns). No, we don't have that feature, but there is a hackity-hack way of doing this, using our AIM reports tool plus segmentation.
Dynamic Birthday Logic
We asked Chad, our lead engineer, to give us an obscure MailChimp feature that very few people probably know about, and that our advanced users would love. He came back with this example code for using MailChimp's Dynamic Content merge tags:
As you can probably see, the content would change depending on each recipient's birthdate. Note that it could also be "anniversary" or "date of purchase," or any date field -- not just "birthday."
Aaar, Webhooks!
 Webhooks are cool little things that let you receive updates about stuff in near real time. Did you know you can setup webhooks for your MailChimp account? That way you can keep MailChimp data synced with your internal database or CRM.
Check em out here, ye mateys!
Regards,
Amanda & the MailChimp Team
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