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Using Tweets to Measure Email Success?
We recently asked Amit Gupta of PhotoJojo how he measured the success success chartof his email marketing campaigns. He told us they look at sales vs. tweets. We put together a chart over at the MailChimp Blog to explain this relationship, and it's excellent food for thought.

Tracking Tweets About Your Email Campaigns via MailChimp

We've introduced a new feature that lets you see how many people tweeted about your email campaign, how many people re-tweeted, who the tweeters are, and the timeline of tweetage from the original tweet.

tracking tweets

Speaking of Twitter, be sure to check out these 10 examples of newsletters with twitter and facebook links in their templates. And also, Trends in Email: Sharing via Facebook and Twitter.

Targeting by ZIP Code
target by zipcodeSegmentation is one of the easiest, most effective ways to get better results (15% better opens and clicks on average). We just added a new feature that lets you segment by "proximity to ZIP code." It's only for U.S. addresses for now, and it does require that you have a signup form that uses our Address field. Here's how it looks.

Segmentation
segmentation hack
A MailChimp Jungle member asked us if we had a feature that lets them clean out the dormants from their list (people who haven't opened or clicked any of their last few campaigns). No, we don't have that feature, but there is a hackity-hack way of doing this, using our AIM reports tool plus segmentation.

Dynamic Birthday Logic
We asked Chad, our lead engineer, to give us an obscure MailChimp feature that very few people probably know about, and that our advanced users would love. He came back with this example code for using MailChimp's Dynamic Content merge tags:

Birthday logic merge tag

As you can probably see, the content would change depending on each recipient's birthdate. Note that it could also be "anniversary" or "date of purchase," or any date field -- not just "birthday."

Aaar, Webhooks!
Pirate hookWebhooks are cool little things that let you receive updates about stuff in near real time. Did you know you can setup webhooks for your MailChimp account? That way you can keep MailChimp data synced with your internal database or CRM. 
Check em out here, ye mateys! 

Regards,

Amanda & the MailChimp Team


Gmail users more engaged?
We recently analyzed the stats for over 184 million emails sent from MailChimp and put together a report analyzing the engagement of recipients by email provider (yahoo, gmail, hotmail, aol, and comcast).

Gmail users appear to be the most engaged, and there are some interesting hypotheses as to why, suggested in the comments.


Integrations

eventbrite logo
MailChimp recently partnered with Eventbrite, and our services are seamlessly integrated. Build events in Eventbrite, then design & deliver awesome invitations in MailChimp.

surveygizmo logo
Integrating SurveyGizmo with MailChimp was a no-brainer; easy to use email marketing with easy to use online survey software equals one easy to use, well-rounded marketing campaign.

zendesk buddha logo
This integration allows you can have all your help desk customers and users subscribed to a mailing list so that you can send out proactive support information and/or service related newsletters.

zoho logo
Ever since we posted about our integration with Salesforce, people have been asking for Zoho, Javelin, and other CRM integrations as well. We can only integrate so fast, so it helps when other companies actually take the first step and integrate with us (our API documentation is pretty thorough).

javelin and mailchimp
Here's a nice video tutorial about how MailChimp and Javelin work together.


SugarCRM + MailChimp group in The Jungle
This is a forum for folks who use both MailChimp and SugarCRM to get together and talk about what an integration should look like.


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