Dear <<First Name>> :)

We hope that this most recent edition of our ezine for the digital economy finds you well :) 


Why I love Mondays

Tim McParland is Portal & Advertising Manager at 3 where he has worked since May 2010.
Company: I work for 3, Ireland’s fastest growing mobile provider. Operating one of Ireland’s largest high speed networks, 3 has over 500,000 customers and is the market leader in mobile broadband with over 200,000 subscribers. You’ll find all there is to know about our latest products and services on Three.ie.
Job description: Working with 3’s creative, tight-knit and uber-inspiring Entertainment team, I’m responsible for the merchandising and generation of advertising revenues across 3’s mobile portal, Planet 3. Read more...


Back to the future

In Money Never Sleeps, the sequel to the movie Wall Street, we’re treated to a trip down memory lane when the character Gordon Gekko retrieves his personal belongings as he leaves prison.
He’s handed his 1980s era mobile phone, which is a brick, in every sense of the word. Who would have thought then that mobile phones would become so ubiquitous and small – without breaking the bank.
What would you have thought? Or what would your technological predictions for the future be, if you were asked now in 2010? One company decided to poll the public’s expectations for technology over the next decade. Read more...


Job creation on agency’s agenda

Following a robust performance during the recession last year, Enterprise Ireland client companies are expected to create 60,000 jobs over the next five years.
According to its 2009 annual report, 7,443 new jobs were created in Enterprise Ireland-supported companies, bringing the total number employed to 133,523. While 19,078 jobs were lost in 2009 the investment pipeline for 2010 indicates that new jobs created will exceed 2009 figures.
Enterprise Ireland is the Government agency responsible for the development of Irish companies and driving Irish export sales. Read more...


Conference highlights area of opportunity

A new one-day conference to be held in Dublin next week will feature speakers from “the Holy Trinity” of the web and digital media economy.
The dot conf conference which is being run in National College of Ireland, in association with the Irish Internet Association, on Thursday, July 22 will highlight the opportunities available in the digital economy. The college’s new full-time and part-time MSc in Web Technologies is also to be launched on the day.
Speaking Robert Ward, Director of Marketing and Student Recruitment at the National College of Ireland, says “You’ve got people from what you might call the Holy Trinity of this type of thing: looking at the business side, looking at the user experience side and looking at the technology. Those three areas are key elements in the course and we try to echo that through the day.” Read more…


Social media and ROI in Ireland 

While the return on investment still isn’t clear for many, social networking has been used by 2 in 5 businesses in Ireland to gain new business.
A new survey from workspace solution provider Regus has confirmed what many in the business already know – that social media has become a mainstream business tool in Ireland. According to the Regus survey, 40% of businesses in Ireland have successfully used social networks to win new business.
This robust figure could be attributed to the lower number of respondents in Ireland that doubt the effectiveness of social networking for business. Read more...


Do you have a story we could cover? Prosperity is encouraging businesses to submit suggestions directly to by email to e-zine editor, Elaine Larkin Elaine@prosperity.ie or to mention it to your consultant at Prosperity.
Don’t have any news right now? The e-zine will be published twice a month, so please feel free to put us on your PR list. Stories should be relevant to the Irish digital media economy, with a particular emphasis on expansion and development of the sector.

Would you like to feature in the “Why I love Mondays” feature to tell people about your job and experience? Email elaine@prosperity.ie today.