Dear <<First Name>> :)

We hope that this most recent edition of our ezine for the digital economy finds you well :) 


Why I love Mondays

Martin Wright is the recent recipient of a lifetime award from ICAD. He is Founder and Creative Influence at his company Gospeltm Limited which has been in existence since 2005. Gospeltm Limited is an independent creative network of local and international creatives and strategic planners. http://www.Gospeltm.com
Job description: It was a long held dream of mine to open my own agency. So I’m Founder and Creative Influence and I get to open the post. I manage the business and play a big part in the creative strategy behind all the projects we are involved in. I would lead presentations and pitches. A lot of my time involves project management and direction. Likes: I’ve never considered it a job. Read more...


Cybercom campaign in top 15% of Webby nominees

Cybercom’s Coca-Cola eBoy campaign has been selected as an Official Honoree for the Best Integrated Media Plan Category in the 14th Annual Webby Awards. The Webby Awards is the leading international award honouring excellence on the Internet.
The Webby Awards presents two honours in every category --The Webby Award and The People's Voice Award -- in each of its four entry types: websites, interactive advertising, online film and video and mobile web. In addition it honours excellence in more than 100 website, interactive advertising, online film and video, and mobile web categories i.e. Official Honorees.  Read more...


Is your social media presence the CV of the future?

Social media seems to be the buzzword of the season. But what does it really mean for jobseekers? Is it enough to connect with recruiters on social media sites? Or is there more to it?
Prosperity asked communications consultant Damien Mulley about his thoughts on whether building on a social media presence make a jobseeker a more attractive candidate.
Whether you are looking for a job or in a company, says Mulley, there will be people Googling you. Having a social media presence gives a potential employer or recruiter something to learn about a potential candidate. Read more...


Mobile phone company takes mad approach

Two Dubliners who plan to launch a mobile network this year in Ireland have taken a non-traditional approach to their impending company launch.
Rather than doing the classic press release on the various stages to the launch of their business, Just Mobile, Stuart Kelly and Donal Lawless have decided use social media as the seed for their idea and spread news of their company out that way.
“Instead of starting with Just Mobile from the get go, because nobody knows who that is or what that is yet, we thought let’s create some sort of channel for that interim period that’s fun and get people talking about it,” Kelly told Prosperity’s digital ezine. The result is the recently launched arewemad.ie website, Twitter, Facebook and YouTube profiles. Read more…


StumbleUpon drives traffic for Irish sites

If StumbleUpon is something you haven’t stumbled upon yet, it may be time to slot some time into your social media diary to find out more about it.
However, it seems many people in Ireland have already been using the site enthusiastically. StumbleUpon was the top social media site in Ireland for driving traffic to other websites between March 2009 and March 2010 according to research findings.
In March 2010, the site generated 40% of social media hits to websites in Ireland according to StatCounter, a Dublin-founded web analytics firm.
The firm’s research arm StatCounter Global Stats reported that globally Facebook is the primary source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with almost a quarter (25%). Read more...


Do you have a story we could cover? Prosperity is encouraging businesses to submit suggestions directly to by email to e-zine editor, Elaine Larkin Elaine@prosperity.ie or to mention it to your consultant at Prosperity.
Don’t have any news right now? The e-zine will be published twice a month, so please feel free to put us on your PR list. Stories should be relevant to the Irish digital media economy, with a particular emphasis on expansion and development of the sector.

Would you like to feature in the “Why I love Mondays” feature to tell people about your job and experience? Email elaine@prosperity.ie today.