Dear <<First Name>> :)

We hope that this most recent edition of our ezine for the digital economy finds you well :) 


Win tickets to see Guy Kawasaki in Dublin

As the date of famed author and venture capitalist Guy Kawasaki’s trip to Dublin looms, Prosperity is pleased to announce a competition for two complimentary tickets to the event.
The Irish Times, in association with Prosperity, is bringing Guy to Dublin to speak at the first in a series of ‘Spotlight’ events. Spotlight events will deliver quality, innovative and motivational speakers from home and abroad to Irish audiences.
The first of these, ‘Breaking the Boundaries’ takes place on Friday, April 23rd in the Mansion House in Dublin city centre, from 2pm to 4pm. Read more...

Why I love Mondays

Elaine Bresnan is Business Development Executive at the AD2ONE Group where she has worked since February 2010.
Company: The AD2ONE Group is an independently owned collection of digital sales and marketing agencies, trading for over eight years. The group focuses on third party digital ad sales, SEO and creative services. www.ad2onegroup.com/ire
Job description: I am responsible for the generation of business development and also for seeking out new online opportunities, dealing with agencies and finding effective solutions for advertising campaigns.
Likes: Ad2one is a growing and proactive company to work for. It is exciting to work for a company that represents global and recognised brands including Disney, EBay and Ryanair. They also have excellent scope in both England and Northern Ireland. I enjoy building relationships with clients and helping to create solutions and ideas for campaigns. The online industry is also a fast moving, dynamic and exciting industry to work in. Read more...


Not just The Ticket: Apps to be consistent focus for Times

The new iPhone news app for The Irish Times, launched last Saturday, heralds the beginning of application development for the newspaper.
On Friday, the newspaper is to launch a second app, for one of its weekly supplements, The Ticket.
Paul Farrell, Commercial Director, The Irish Times, told Prosperity Digital Ezine that from an Irish Times point of view app development will be a consistent focus with where the newspaper goes with its content offerings and connecting with its readers.
“In terms of mobile, no differently than the web, we will have a cycle of development on key areas and will be constantly looking at ways to enhance that.”
The Irish Times application for the iPhone was launched on Saturday and has been number one in the Irish App Store since launch day. Unlike the news app, which costs €1.59, The Ticket app due to launch on Friday, will be free. “The Ticket app is a sponsored app which we have worked in collaboration with Vodafone on.” Read more...


Ideas worth spreading arrive in Dublin

When an organisation has a tagline “ideas worth spreading”, it’s only a matter of time before they end up in Ireland.
TED, a small non-profit which started out more than 25 years ago as a conference bringing together people from three worlds: Technology, Entertainment, Design and holds events internationally, has been the inspiration for a similar event in Dublin this week.
TEDxLiffey, which takes place on Thursday evening, April 15th in Dublin city centre, is an example of independently organised TED-licensed event.
Alan Coleman, managing director of OnlineAdvertising.iewas watching TED videos on his laptop one morning when he saw something called TEDx and clicked on it. Read more...


Create a QR for a quick response

The mystifying square black and white 2D matrix codes that you may see popping up everywhere from butter tubs to advertising have a name: they’re called QR codes.
The codes, once scanned by smartphone owners that have installed appropriate QR code-scanning apps will provide access to instant and extra information on their handsets.
Invented in 1994 in Japan, QR codes, which are already available in North America and mainland Europe are set to become ubiquitous in Ireland.
Mobile services company Digital Reach Group (DRG) has signed a deal with Scanbuy, a leading global provider of these mobile barcode solutions, to begin offering the service exclusively in Ireland, through its system ScanLife.
The Scanlife app is available for download on most popular phones including Nokia, iPhone, Samsung and handsets using Google’s Android system. Read more...


Do you have a story we could cover? Prosperity is encouraging businesses to submit suggestions directly to by email to e-zine editor, Elaine Larkin Elaine@prosperity.ie or to mention it to your consultant at Prosperity.
Don’t have any news right now? The e-zine will be published twice a month, so please feel free to put us on your PR list. Stories should be relevant to the Irish digital media economy, with a particular emphasis on expansion and development of the sector.

Would you like to feature in the “Why I love Mondays” feature to tell people about your job and experience? Email elaine@prosperity.ie today.