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Why I Love Mondays
 Claire Carrol, Digital Media Strategist, neo@Ogilvy
Company: neo@Ogilvy launched earlier this year as a centralised team of digital specialists to service the Ogilvy Group in Ireland. Our approach differs as we consider the full digital mix on receipt of the client brief which involves working alongside client service, creative, planners etc. We see media and creative as being inextricably linked when it comes to digital and those considerations are what drive results. It’s the process and planning that allows us to do this successfuly. Job Description: Digital Strategist. It’s a great job and a very interesting role although it’s quite a broad spec! Essentially, it’s my remit to understand the many facets of the digital world and how people use technology throughout their lives. Read more...
New course from Prosperity
 Prosperity, The Irish Times and the Irish Internet Association have joined forces to offer a new Diploma in Digital Marketing. Students of the course will benefit from Prosperity’s knowledge of the digital media recruitment industry and skills required for digital media roles. Course speakers include journalist Conor Pope, head of Cybercom Rob Reid, Darragh Doyle from boards.ie and Krishna De, experienced digital marketing trainer. According to Prosperity co-founder Gary Mullan, the recruitment company will be feeding into the course design by identifying areas where there are skills shortages. Read more...
Irish Research and Enterprise Come Together
 A recent report from Science Foundation Ireland shows some tangible fruition of our National aspiration to become an innovation economy. Science Foundation Ireland’s 2009 annual report showed that research links between industry and academia in Ireland grew by 25pc last year. 184 multinationals and 165 SMEs were linked to academic teams by Science Foundation Ireland, with 29 research centres and 3,225 researchers in higher education institutions supported. Read more...
Social Media Gurus Fly in For Galway Seminar
 The BlogTalk conference in Galway on 26 and 27 August will host some of the International heavyweights of Social Media. Speakers will include Silicon Valley journalist Dan Gillmor, social tools authority Stowe Boyd, and Don Thibeau of the OpenID system used by Yahoo and Google. The theme of the BlogTalk event will be to discuss current and future trends in Social Media. Other speakers at the event will be Charles Down, manager for Facebook’s EMEA Platform Operations; Blaine Cook, the former lead developer with Twitter; and Ade Oshineye, developer advocate with the Google Social Web team. Topics listed for discussion are as follows: the benefits of Facebook integration to business; a new media literacy for our networked age; user data protection and privacy issues; the featuring of new research from NUI Galway which demonstrates how Twitter has evolved beyond the early adopters to become a mature service with a constant growth rate. Read more...
It Has To Be a Two Way Conversation!
 A recent report from public relations company, Wildfire, states that technology companies are missing the point when it comes to social networking sites.
Their research has found that nine out of ten of these companies have a presence on at least two social networking sites, but most of these are disregarding the feedback from customers, and are therefore missing out on the powerful interactive aspect of these sites.
Essentially, these companies are viewing having a social networking presence as a box that must be ticked, but not a resource that can be of value. They miss out on a valuable business resource, but worst than that, they ignore the reality that the modern consumer audience will punish a brand for aloofness. Read more...
Do you have a story we could cover? Prosperity is encouraging businesses to submit suggestions directly to by email to e-zine editor, Elaine Larkin Elaine@prosperity.ie or to mention it to your consultant at Prosperity.
Don’t have any news right now? The e-zine will be published twice a month, so please feel free to put us on your PR list. Stories should be relevant to the Irish digital media economy, with a particular emphasis on expansion and development of the sector.
Would you like to feature in the “Why I love Mondays” feature to tell people about your job and experience? Email elaine@prosperity.ie today.
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