We hope that this most recent edition of our ezine for the digital economy finds you well :)
Why I Love Mondays
 Deirdre Waldron, Managing Director, Agency.com Job description: Everything – from client meetings, strategic planning sessions, technology events/seminars, creative reviews, production/development reviews, and of course answering emails! Wish I could find someone to do the last bit for me.... Likes: I love the variety – the variety of clients, the variety of campaigns/projects, and most of all the variety of technologies. Career ladder: I’m a reformed geek, I started out as a programmer, moved into project management, and specifically into product marketing client side, then finally took the plunge and moved agency side and to Agency.com. Read more...
Award offered for innovative graduates
 Digital media graduates from the class of 2010 are to be recognised this winter in the eircom Spider Awards. The awards, which have been taking place since the mid 1990s, have a category specially designed to seek out “the brightest talent in the online marketplace”.
Nominees for “The Graduate” category must have graduated this year and have an innovative online idea or design which impresses the judges and the industry. According to the awards website, a graduate’s website, which may be a portfolio website, will also be assessed against good practice standards in creativity, web design and innovation.
Read more...
Increasing click throughs with lower prices
 Reduced price online advertising on indigenous websites is now available with the arrival of a new blind network to the advertising scene. Blind networks or value networks are a group of websites that have unsold banner ad space on a monthly basis. As this inventory is perishable and useless once expired, they are sold to blind networks at a lower price on the condition that the publisher’s identity is not disclosed. This, of course, is to preserve and protect publishers’ key advertiser agreements and regular income streams. Read more...
Gaming efforts to be rewarded
 In 2011, for the first time, the innovation and talent of individuals and businesses in the gaming industry in Ireland are to be recognised at the 2011 Digital Media Awards, with the introduction of the Best in Gaming Award. This new award is for any programme using online gaming (e.g. online, mobile or casual). Says Susan Grant, Event Director, “the reason that gaming was identified is because it is a real evolving market in Ireland. There are a lot of international gaming companies who have come into Ireland and are now making their presence known.” Read more...
All aboard the Funconf bus
 The concept sounds unbelievable, but it has worked so well that it is booked out. In less than two weeks, a conference entitled Funconf takes place on a number of buses in Ireland. Featuring “some of the brightest folks” of the online world, the conference will see speakers and delegates board buses, speak and listen, respectively. The day (Saturday 11, September) includes breakfast, stories from speakers, lunch, more stories followed up with dinner and drinks at in the Guinness Gravity Bar. Read more...
Do you have a story we could cover? Prosperity is encouraging businesses to submit suggestions directly to by email to e-zine editor, Elaine Larkin Elaine@prosperity.ie or to mention it to your consultant at Prosperity.
Don’t have any news right now? The e-zine will be published twice a month, so please feel free to put us on your PR list. Stories should be relevant to the Irish digital media economy, with a particular emphasis on expansion and development of the sector.
Would you like to feature in the “Why I love Mondays” feature to tell people about your job and experience? Email elaine@prosperity.ie today.
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