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MarketingMaximsNewsletterLogo
Five Referral Marketing Maxims
  1. To get better referrals you need to target your prime referral sources.
  2. You must educate your referral sources in order to receive qualified leads.
  3. Make receiving referrals part of your client's expectation.
  4. Find strategic partners and create multiple referral sources.
  5. Follow up with your referral sources on a regular basis.
(c) Duct Tape Marketing.  Used by permission


 

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    Thursday, April 22, 2010 at 8:30 am. Five part group coaching class.  Learn how you can install social media into your marketing plan. Pre-register to save $100


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Make a Referral Week logoJump Start the Economy
Make a Referral!
I’m pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 8-12. What a great small business stimulus plan – won’t you join me?

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.

The  goal of the week long event – in its second year – is simple: To provide 1,000 referrals to 1,000 deserving small businesses across the country. And yes, the event hit its goal last year.

Do your part to stimulate the economy by telling your world about making referrals and Make a Referral Week – you’ll be in good company.  

Here's the cool part.  Tell the world about your referral, and be sure the company you're referring does the same for you.


Free Webinar
"Building a Referral Engine"
Hosted by John Jantsch of Duct Tape Marketing

Wednesday, March 10, 2010
12:00 PM - 1:00 PM CST

Not sure where to start to build your referral marketing program?  Join John Jantsch, author of Duct Tape Marketing in a free webinar as he hosts experts Ivan Misner, Bob Burg and Ben McConnell to discuss how to tap the power of referrals in your business. Moxie Marketing will be on this call.  See you there!


Book Preview
The Referral Engine
ReferralEngineBookImageJohn Jantsch's new book about Referral Marketing will hit the bookshelves in May.  Moxie Marketing will be offering coaching programs to supplement this powerful new book. It offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:

  • Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.
  • The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
  • Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.
For a preview and more information, check out referralenginebook.com
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