This survey-based study was the result of a collaboration with the Gravure Association of America (GAA) and the European Rotogravure Association (ERA). Survey respondents included four major groups: customers and buyers, suppliers, printers and converters, and other. The survey findings are broken down by stakeholder group, and include the results of questions on current industry practices as well as views on the future development of sustainability in this industry.

Key findings include:

• Sustainability is a substantial issue, with 62 percent of respondents indicating that they are moderately or very familiar with sustainability and 72 percent of respondents saying that the emphasis on sustainability has increased over the past few years.
   
• Customer requirements are the main driver for providing sustainable solutions. Most customers and buyers (68 percent) indicated that sustainability is a moderately or very important factor in their purchasing decisions.
   
• In terms of the future development of sustainability, there is a concern for proper marketing efforts to prevent “green washing.” 56 percent of respondents felt that there should be mandatory certification standards before companies can market themselves as sustainable.

The report is available for download as a PDF from http://print.rit.edu/research/show/155.

Printing Industry Center at RIT
Rochester Institute of Technology
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