Dear <<First Name>>,
We are pleased to announce the release of two research monographs from the 2009-2010 research agenda to the public. Please read below for more details on these research projects.
Evaluating the Viability and Usefulness of a Distribution Center for Print Service Providers (PICRM-2010-01)
by Twyla J. Cummings, Ph.D., Paul & Louise Miller Distinguished Professor, School of Print Media, and Interim Associate Dean, College of Imaging Arts & Sciences
This qualitative research study is based on in-depth interviews that were conducted with five different printing and distribution organizations. The five companies included: a commercial/digital printer, a digital printer, a packaging printer, a newspaper and a fulfillment/packaging company.
Key findings include:- There are three primary types of value added services that are offered by the research participants’ companies: traditional, first-generation and second-generation value added services.
- None of the participating companies provided any pre-existing structures that focused exclusively on VAS. It was difficult to identify any common themes or make any generalizations among these companies. However, all of the companies interviewed offer multiple (9-21) value added services.
- The level of profitability from the companies’ value added services is varied among the research sample and appears to have some correlation to the company size and type of business.
The report is available for download as a PDF from http://print.rit.edu/research/show/147.
A Qualitative Study of Future High Value News Media Audiences (PICRM-2010-02)
by Howard Vogl, Visiting Professor, School of Print Media
This survey-based study sought to gain a deeper understanding of the news media usage habits of future high-value users while looking to discover new usage patterns that would be valuable to news media organizations. A user profile was created to help effectively design the research questions and evaluate results. A survey instrument and focus group questions were then developed and conducted in person with small groups of college students from the Rochester Institute of Technology.
Key findings include:- Contrary to popular opinion, younger readers emulate their older counterparts by viewing news at regular times. The home continues to be the place where news is most often viewed, with the Internet as the platform of choice.
- Outside the home, the availability of print media played an important role in media choice. Mobile devices played a smaller role in news media consumption than expected.
- Any scheme to shift the cost of producing news from advertisers to viewers will meet with resistance. Young adults exhibited a willingness to move from one platform to another in search of free content. There is also evidence that users considered news and Internet access a bundle that has already been paid for through their Internet service provider.
The report is available for download as a PDF from http://print.rit.edu/research/show/148.
Printing Industry Center at RIT
Rochester Institute of Technology
College of Imaging Arts and Sciences
55 Lomb Memorial Drive
Rochester, NY 14623
Phone: (585) 475-2733
Fax: (585) 475-7279
Email: printing@mail.rit.edu
Twitter: RITprintcenter
http://print.rit.edu
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