I first mentioned Twitter lists soon after their launch last November and thought it was time to take another look at what has become a very popular Twitter feature.  Indeed the main Twitter clients – Seesmic (was the first), Tweetdeck and Hootsuite all support Lists. In my first post I couldn’t really see the point of ...

A couple of weeks ago I wrote a post about getting started with WordPress.com. As a follow on, I thought I’d write a bit about what you should include in your blog plus categorising posts and tagging them. If your blog is an addition to your main business site (rather than a standalone blog), then make ...

As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way.  The best results will be achieved with a mix of both sets of tools. And there are many valuable lessons to be learned from traditional marketing.  Like the need ...

Writing content on your specialist subject or about your products and services is something all businesses need to do, whether for printed brochures or your website. But you can make that content go that much further if you recycle it. Why write articles or papers for a brochure or perhaps for your site and not ...

While there are many clever online tools to help broadcast your tweets, newsletters, blog posts and podcasts, it’s still up to you to be disciplined how you spend your time on social networking, just as you would offline! The most common excuse we hear from people who don’t take part in social networking is that they ...

Many of you probably know that WordPress is a very popular blogging provider. There are 2 versions of WordPress, which I’ve covered in a previous post, and today I want to talk about getting started with the free, hosted version – WordPress.com Setting up a blog with WordPress.com is quite easy, but getting used to the ...

Whether you already have a blog or are just getting started, here are a couple of quick tips to help you get more subscribers to your RSS Feed and keep them! 1.  Make reading your blog easy for RSS Feed subscribers I noticed the other day that, despite doing some serious housekeeping of my blog feed reader ...

With Google Adwords being the most popular pay per click provider, many small businesses are dipping their toes in to try it out. However, it’s a complex system to learn so over the next few months, I’ll be giving you some tips to help you manage your campaigns that bit better. One of the first things ...