Welcome to this issue of 'Savvy Marketing Tips' and to more new subscribers! We can't believe it's already October - where's the time going to this year? Hopefully you've been able to get out enjoy the lovely weather we've had in September.
Each month we bring you easy to implement tools and tips for your small business, so you can take advantage of the many brilliant low-cost ways of marketing via the internet. We hope you will find our newsletter a welcome and useful addition to your inbox. If you do, please tell others about us so we can reach more people!
Best wishes, Sam & Louise the Savvy Marketers
More Savvy Tips from our Blog Don't forget to check the blog for more tips, tools, and up-to-the minute news about life on the web.
Feature Article: How to Convert More Browsers into Buyers
You know what it’s like shopping in a large store, trying to find what you want – it usually turns out to be on the 3rd floor at the back. After battling through crowds to find the escalator, you may well be tempted to give up. How much easier would it be if what you wanted was always just inside the front door?
Unlike bricks and mortar retailers, you can give your website visitors a stress free shopping experience by clever promotion of your website. Present them with just what they’re after, without them having to look for it, by using targeted pages within your website for visitors to land on.
Visitors need to find key pages quickly and easily. If they land on your home page and then have to spend ages finding what they want, there’s a high chance they’ll give up and go to your competitors’ site. You want them to carry out an action – to buy something, to register, to sign up for a newsletter, whatever action is key for you. These are the pages that visitors need to be taken to. Deep linking is an excellent tool for increasing conversions and sales. Here are some ideas for when you could create specific pages to promote your products or services:
Pay per Click campaigns Creating a landing page for each different product or service that you are promoting through pay per click ads will save visitors searching for the information they require, and be presented exactly with what they are looking for once they have clicked on your ad. This will really help to convert those prospects.
Email Marketing If you are sending emails to your database each week or month promoting your latest products, then make sure that when the links in your newsletter are clicked on, they go straight to the relevant pages or landing pages on your website. Again, this will help convert those readers.
Pre-Selling of Products Images of your products, even a review of their features and benefits can entice visitors before they are even on your website. Links or banners promoting specific categories or sections of your website can also be a very effective way of driving sales to these areas. Make sure these links lead directly to the pages where the visitor can buy.
Feature Articles Informative articles on your website can act as a hook to draw visitors’ attention to your products or services. This will not only give the visitor an interesting article to read, but will provide the context of their decision to buy. Link directly from here to the relevant ‘buy now’ pages on your site, and converting visitors will be much easier.
Linking to Sign Up or Registration Pages If you want to promote a newsletter or a competition on your website, linking directly to those pages will increase your chance of converting your visitors and ensuring they sign up. Ensure the registration process is quick and simple and emphasise the benefits of signing up.
There are millions of websites on the internet, so surfers are being presented with an ever-growing choice. Visitor attention span is famously low, so it’s crucial that websites give their visitors a quick and simple way of finding what they’re looking for. Landing pages used in the right places will do this for you. A few simple changes to a well-designed site to accommodate landing pages is a strategy that will pay dividends.
Got a Topic Idea?
We'd love to hear it! Just get in touch and let us know what Internet Marketing topic you'd like to know more about.
We'd Like to Recommend...
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* Create compelling Email Promotions * Write well for the web and attract new clients * Quickly and easily develop additional income streams * Join the Social Networking revolution and use it to your advantage
Most people learn best by doing it for themselves, but don't have the time to find out by trial and error. Here are a couple of options to get you started off. Find out more on the Frontline Results website.
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Step by Step E-Marketing Do you want to get higher search engine rankings and handle online advertising campaigns without the expense of hiring someone to do it?
Forty First's Step by Step E-Marketing teaches you how to promote your website via weekly telephone calls & emails. This programme is a very cost-effective way of handling your own online marketing campaigns and includes:
Search Engine Optimisation
Pay per Click Advertising, such as Google Adwords
Reviewing Competitors' websites & links
Helping you develop your website to make it compelling to your visitors
This will increase the visitors and sales to your website, all while you learn the ins and outs of online marketing so that you can manage your own website effectively.
Pssst...Pass It On!
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Savvy Marketing Tips are brought to you by the Savvy Marketers, who are Sam McArthur and Louise Barnes-Johnston. We offer no-fluff, low cost, extremely valuable how-to information about marketing via the internet for the small business owner who has little or no prior experience.
Don't forget to check the blog for more tips, tools, and up-to-the minute news about life on the web. 
find the escalator, you may well be tempted to give up. How much easier would it be if what you wanted was always just inside the front door?
