Savvy Marketing Tips - July 2010
Hello <<First Name>>
With half the year unbelievably behind us, at least summer has finally arrived!  As you can see, here at Savvy Marketers HQ we're already busy planning more new & exciting great tips to share with you over the coming months :-) Sometimes you just have to slow down and take it easy, preferably with a chilled drink to hand!
With growing interest in marketing online, we hope our newsletter articles and blog posts really help you to understand how you can make your website work harder for your business!
Each month we bring you easy to implement tools and tips, so you can take advantage of the many brilliant low-cost ways of marketing your business via the internet. We hope you find our newsletter a welcome and useful addition to your inbox. If you do, please tell others about it so we can reach more people!
This month we've got some great time-saving tools to help with your social media marketing!
Best wishes,
the Savvy Marketers
PS. Have you booked your place on our new teleseminar yet? 'EMail Marketing - The Next Steps' on 8th July at 3.30pm (GMT)
Time-Saving Tools to Help Your Social Media Marketing
Here at Savvy Marketers, we're all in favour of making life easier by using some of the great automation tools available online. Social Networking can eat away at precious time so a bit of forward planning and scheduling with the right automation tools can make it appear you're everywhere, even when you might be out enjoying the sunshine!
Twitterfeed - is great for automatically tweeting the RSS feeds of other peoples' blogs and articles and it isn't hard to do. Once you've set up your account you type in the blog feed URL including the http://www.blogname.com/feed (you can find the feed URL by hovering over the orange RSS button on the site). Each time a new post is published by that blogger, Twitterfeed sends out a tweet from your Twitter account. You can personalise tweets by prefacing with, eg. 'Latest post:'.
Social Oomph (formerly Tweet Later) - We use this to 'vet' or check out latest followers on Twitter, decide if we want to follow them back (or sometimes block any undesirables!), and assign them to a 'list'. Another great use for this tool is to write & store draft tweets and preschedule them to go out at specified times and dates in the future.
Unlike many people, we think an automated welcome message to new followers can be OK, provided it is just a welcome - and doesn't include a pitch, or even a link to a free report (that's tacky).
Twitter clients TweetDeck and Hootsuite both allow you to manage your twitter accounts, lists and followers as well as connect with other social networks (you can update your Facebook and LinkedIn status with a single tweet). One of the main differences between the two is that TweetDeck requires you to download software onto your computer (it can slow things down a bit for older PCs), whereas Hootsuite is web-based so just needs an internet connection to run.
iGoogle - setting up your own page with some of the many available 'gadgets', means you can view each of your social media networks, preview your Google Mail, Google Calendar and Google Docs - all on the same page. This makes it easy to quickly glance and catch up with what's going on in your online world when you have a few moments, without the need to log into each individual account.
It's tempting to get carried away with all this automation but if you set up every tweet to automatically update your status on LinkedIn and Facebook, it can get very irritating for your connections on those sites. Do you really want everyone to see every tweet you send? Twitter is the best place to contain the chatter, so use the appropriate tools and be selective.
Also, while these automated tools are great at saving time it's a good idea to occasionally check they're still doing what you intended. If you plan to use social media marketing regularly to help promote your business, it's well worth automating some broadcasts to save time and effort. But people will notice if you try to automate everything so make sure you stop and 'chat' with your connections, even if only for a few minutes a day - and be 'sociable'!
© Savvy Marketers, 2010
Latest Events
'EMail Marketing - The Next Steps '
Have you started an Email Newsletter – but only have a handful of people to send it to? Are you worried you haven’t got enough time to send out regular emails?
Join us on Thursday 8th July at 3.30pm (BST) for our new Free Teleseminar - 'EMail Marketing - The Next Steps' Click here for more details.
Please email help@savvymarketers.co.uk to reserve your place today.
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Savvy Marketing Tips are brought to you by the Savvy Marketers, who are Sam McArthur and Louise Barnes-Johnston. We offer no-fluff, low cost, extremely valuable how-to information about marketing via the internet for the small business owner who has little or no prior experience.
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