Google has an array of tools to help website owners promote themselves and one particularly useful tool is Webmaster Tools. Whether you manage your website yourself or not, it’s well worth setting up or asking your web developer if it’s already set up for you. The information provided by the application is very useful, albeit ...

If you’ve been struggling to understand social media, what it does and where it’s going – you’re certainly not alone!  In this thoughtful clip, KPCB’s Randy Komisar ponders not only the evolution of Internet content and the types of businesses that it spurs, but questions the Web’s next great phase. Has your business benefitted from ...

Having been online for many years now, I’m still surprised by the number of websites who seem to bury their contact details away! I hope those of you who are reading this aren’t culprits! It’s vitally important for sales and leads that your contact details are very prominent on your website so people don’t have ...

You’ve probably spent a lot of time, and money, getting your website ‘just so’.  Now you want people to visit it, find out what you do and hopefully, buy from you!  Many people believe Google will instantly bring hordes of potential clients – if only that were true!  Search Engine Optimization takes time to produce ...

In my last post I mentioned that the summer can be a good time to check out what your competitors are up to so that you can work out what you might need to do to improve your online marketing. There are a couple of tools I use to do this which gives me an ...

If you thought autoresponder messages were just for sending those ‘Out of Office’ replies to emails, we’d like to introduce you to some much more interesting uses! Autoresponders are a great way to automate some of your marketing online.  They are a series of email messages you write in advance and then schedule to be ...

It’s that time of year when we’d all rather be outside in the sunshine, the children have broken up from school and we want a holiday! It’s also the time of year when websites can get neglected as work quietens down and other things take priority. Despite this, you still need to keep up your ...

If you’ve ever got lost trying to write down or type a long URL like: http://www.verylongdomainname.com/index/wherenext123/perhaps here/perhapsthere/?01dontknow/youhavetobejoking/phewatlast.html, the chances are the person giving it hasn’t heard of URL shorteners or that it could have been made it into http://bit.ly/atlast (I don’t know if that’s a real web page by the way!).  This also makes the ...

The rise of social media is not only influencing how people are using the web and connecting online, but it also has an impact on search engine optimisation (SEO). The principles of SEO haven’t really changed that much over the years: a well designed site with keyword research built in, useful & high quality content, ...