Savvy Marketing Tips - February 2010
Hello <<First Name>>
Welcome to this issue of 'Savvy Marketing Tips'. We hope things are now starting to move forward for you this year (despite all the snow!) and let's hope that the latest  news of the growing economy will be positive for everyone.
Each month we bring you easy to implement tools and tips for your small business, so you can take advantage of the many brilliant low-cost ways of marketing via the internet. We hope you will find our newsletter a welcome and useful addition to your inbox. If you do, please tell others about us so we can reach more people!
This month we've a few ideas to ensure you keep in touch with current and old clients - after all, your existing customers should be the easiest people to sell to!
Finally, some of you may notice that we haven't included our blog posts in this issue. We're going to start sending a monthly digest of the most recent posts to you, so look out for it in your inbox in the next week or so! That way you get even more best practice internet marketing tips on a regular basis.
Best wishes,
Sam & Louise
the Savvy Marketers
Are You Keeping in Touch with Your Clients?
Keeping in touch with current and past customers is something we all know we should do but aren’t always very good at. Since gaining new business from past and existing customers is much easier than finding new ones, really it’s a no brainer not to do it. Savvy marketers keep in touch with their customers in many ways, so here’s a few online and offline ideas to get you re-contacting past clients and staying in touch with existing ones.
1. Write to them
If it’s been a while since you were in touch with some customers, you may feel a bit embarrassed about phoning, so write to them and perhaps offer them a free  consultation so you can find out how they’re getting on and review what you did for them. If you use this method, follow up the letter by phone so let them know you’ll be calling next week, and of course, call them! Most people will be happy to speak to you and meet with you and you never know, you may actually get some new business.
2. Email marketing
If you send out a newsletter, make sure your customers are on your email list. It’s a great way of keeping in touch and ensuring your customers are aware of the range of products and services you sell. Email is by far one of the easiest and cheapest ways of keeping in touch and most providers will give you detailed stats about who’s opened your emails and which links recipients find interesting. So you can even find out if your customers are opening your newsletters!
3. Social networks
If your customers are on social sites such as Twitter, LinkedIn or Facebook, then connect with them to maintain the relationship you have with them. You can find out more about what they’re up to so can offer appropriate help, as well as keep your name in front of them. Keeping in touch via the social networks is much more informal, and you may also discover a new side to your clients!
4. Send personalized letters or emails
If you have long term consultancy clients that you’ve got to know quite well, then why not send them snippets of information you come across that they may find useful. For example, some research or an article you may have come across. When you send it, you’re not asking for anything and you may well be remembered for being helpful / thoughtful and providing excellent customer service.
5. Special occasions
Christmas is often a good time to reconnect, but I find physical cards (and even a small thank you gift) can work well and show you appreciate their custom. If you have your own premises then organize a get together where you can catch up with customers and they can network with each other.
None of these ideas need to be expensive or time consuming, but often it’s the smallest things that can really make a difference between customers remembering you and continuing to do business with you, or forgetting about you! Make sure 2010 is the year you keep in touch with your customers and make the most of new technology to make it even easier for you!
© Savvy Marketers, 2010
Latest Events
FR*E Savvy Marketers 'Lunch & Learn'
On 23 March we'll be talking about '7 Ways to Get More Clients with Social Media Marketing' at Eastleigh Borough Council Offices, Civic Offices, Leigh Road,  Eastleigh, Hampshire SO50 9YN.
Times to be confirmed but it is a lunchtime talk, of course with free lunch!
Please email either sam@savvymarketers.co.uk or louise@savvymarketers.co.uk to book your place. Numbers are limited so booking is essential. Find out more on the Savvy Marketers website.
We'd Like to Recommend .....
The Confident Business Networking Home Study System - If you need more clients but find your networking isn’t bringing the results you’d hoped for and, if you’ve nothing more to show for your efforts than a drawer full of business cards, then you need to brush up your skills! Here's a sample of what the system covers:
• 5 simple ways you can get more from your networking today
• 3 insider secrets to help you feel confident when entering a room full of strangers
• The most important thing you MUST do in order to get new business from networking
• How to make a start with networking on the Internet
This Home Study System contains all you need to know about Business Networking so that you can quickly attract more clients with less effort.
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Step by Step E-Marketing
Do you want to get higher search engine rankings and handle online advertising campaigns without the expense of hiring someone to do it?
Forty First's Step by Step E-Marketing teaches you how to promote your website via weekly telephone calls & emails. This programme is a very cost-effective way of handling your own online marketing campaigns and includes:
- Search Engine Optimisation
- Pay per Click Advertising, such as Google Adwords
- Reviewing Competitors' websites & links
- Helping you develop your website to make it compelling to your visitors
This will increase the visitors and sales to your website, all while you learn the ins and outs of online marketing so that you can manage your own website effectively.
Pssst...Pass It On!
If you know anyone who might be interested in reading 'Savvy Marketing Tips' please feel free to forward this copy to them. Or tell them to visit http://www.savvymarketers.co.uk and get their copy of 'The Ultimate Small Business Guide to Marketing via the Internet'
Savvy Marketing Tips are brought to you by the Savvy Marketers, who are Sam McArthur and Louise Barnes-Johnston. We offer no-fluff, low cost, extremely valuable how-to information about marketing via the internet for the small business owner who has little or no prior experience.
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