Savvy Marketing Tips - May 2010
Hello <<First Name>>
Welcome to this issue of 'Savvy Marketing Tips'. Gosh, where did April go? I think we've been so busy enjoying the good weather that the last month has flown by! One thing we can't escape this week is the general election, which no doubt spells 'interesting' times ahead! Whatever the outcome, we're staying right here to help you as much as we can with your online marketing campaigns! 
Each month we bring you easy to implement tools and tips for your small business, so you can take advantage of the many brilliant low-cost ways of marketing via the internet. We hope you will find our newsletter a welcome and useful addition to your inbox. If you do, please tell others about us so we can reach more people!
This month we show you 3 easy ways you can get started in online marketing. With all the information out there, sometimes it's so difficult to know where to start that you don't get started at all!
Finally, we've had a great response to our '7 Ways to Get More Clients with Social Media Marketing' talks. We don't have a date for the next one yet, but if you'd like to attend one of our talks, please let us know anyway! Plus scroll down to find out about our upcoming FR*E teleseminar!
Best wishes,
the Savvy Marketers
3 Easy Ways to Get Started in Online Marketing We often meet business owners who are starting to think about online marketing but are confused and really don’t know where to start. With so much you can do and so much information out there, it’s not surprising so many people find it frustrating and in the end don’t get started at all! 
So this month, we’ve put together 3 things to help you get your online marketing off the ground as quickly and easily as possible.
Before You Start
Making a plan is the best place to start. Most people are on tight budgets at the moment but it’s worth working out what you can afford to spend each month. Once you’ve set aside a small budget, then plan who you’re going to target. It’s important that you’re clear about your target market as it will make your marketing more focused and easier in the long run. Then work out how much time you have to spend on marketing, as you can’t do everything and run your small business at the same time!
1. Blog
Most of you probably already have a website, but if not and you can’t afford to get one built professionally at the moment, then you can start with a blog site. Blog sites hosted by Wordpress.com or Typepad.com make it easy to get an online presence without spending much money. The site is hosted by them and they have a number of free templates to choose from. You can be up and running in no time!
A blog can also go a long way to promote your service and allow you to interact with visitors on your site. Search engines also love blogs and if you’re proactive in keeping it up to date, you may find your posts being indexed quickly, leading to more visits to your website. However, if you sell a range of products, you really do need to invest in an e-commerce website.
2. Social Media
Setting up profiles on the main social media networks should be next on the list. They’re all free to use and huge numbers of people use these sites every day. Having said that, you do need a plan as to how you’re going to use these sites and who you want to target, so it’s important you write your profile in a way that will attract your target market. It’s worth setting up profiles on Facebook, Twitter & LinkedIn. LinkedIn is particularly good for business service professionals, although we still think it’s worth trying all 3 whether you sell a product or a service.
3. Email Marketing
Email marketing is a very cheap & easy way to keep your name in front of your customers and prospects. When you meet people, ask them if you can add them to your list. The same goes for your customers. It’s important to build up a list you can market your products or services to, and chances are if someone buys from you once, they’ll buy from you again, so you need to make sure these people remember you! Email marketing isn’t as daunting as it sounds, nor is it expensive and the advantage is that you can find out what response you get from your newsletters too, such as who opened it. If you plan ahead what to write or promote each month, it’ll make life much easier!
These 3 things can go a long way to getting your online marketing off the ground. There’s a lot more to it, so if you’re looking for more tips, make sure you don’t forget to read our twice weekly blog posts!
© Savvy Marketers, 2010
Latest Events
FR*E Savvy Marketers Teleseminar
On 20 May we'll be hosting a teleseminar on 'Getting Started with Email Marketing'
Please email either sam@savvymarketers.co.uk or louise@savvymarketers.co.uk to book your place. More details to follow shortly!
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Savvy Marketing Tips are brought to you by the Savvy Marketers, who are Sam McArthur and Louise Barnes-Johnston. We offer no-fluff, low cost, extremely valuable how-to information about marketing via the internet for the small business owner who has little or no prior experience.
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