When I started blogging I didn’t understand what ‘Categories’ and ‘Tags’ were all about.  As a result I more or less ignored them at first.  But since blogging here (with fellow Savvy Marketer Sam) I’ve come to appreciate just how important they both are.  While tags are basically keywords/key phrases which you think people might ...

Since so many small businesses are now sending out newsletters, it’s worth a reminder of the legislation that is in place relating to electronic communications. It’s good practice to check every now and then that your email communications are legal! According to the Information Commissioners Office, ‘Unsolicited marketing material by electronic mail (this includes texts, picture messages ...

When you visit a website, what do you want to see? Would you rather read long pages about how great someone’s products or services are – or whether they have the answer to your situation? I’m sure that if you can’t quickly and easily find out – you’ll be off, clicking away and ...

Those of you who use Google Analytics are probably familiar with the term ‘bounce rate‘ as it’s one of the stats you’ll see when you login to your account to view traffic to your site as in the image below (which you can click on if you want to see it a bit bigger). But what ...

I have to confess I don’t write and submit as many articles to online directories as I should.  But when I saw how quickly a recent article was picked up by Google and spread around Twitter, I knew it was high time to revisit this very powerful marketing technique. While a previous post focused on some ...

One of the most frequent conversations I have with clients is how they can keep their website content fresh and up to date. It’s important to have some elements of fresh content on a website, even if you don’t have a blog. Not only does it make your site more interesting to customers when they ...

Here at Savvy Marketers, we’re all in favour of making life easier by using some of the great automation tools available online. Social Networking can eat away at precious time so a bit of planning and scheduling can make it appear you’re everywhere, even when you might be out enjoying the ...

Working in online marketing and the ‘tech’ sector means we use technology a lot and have to try and test everything before recommending it to other people to use. However, things aren’t always plain sailing with technology as no doubt many of you know too. We often battle with it and even when it does work, ...

I’ve just visited a very odd website.  It belongs to someone I met at a recent networking event and I wanted his email address to make contact as I can’t find his business card. When I couldn’t see any details on the home page, naturally I went straight to the ‘Contact’ page – to be confronted ...

I’ve created this short video to give you an idea as to how to use the new Google Adwords Keyword Research tool. There are a few changes from the old interface, but on the whole, the ideas you get from the tool will go a long way to helping you to identify new keywords to ...