Choosing a new domain name is getting hard, really hard, and with all the choice of endings, it’s no wonder people get confused as to the best one to buy! A quick look at what’s available for Savvy Marketers comes up with quite a choice: .net, .org, .org.uk, .uk.com, .eu, .info, .biz, .me.uk, .me, .tv, .tel ...

Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked. “Will social media marketing work for my business?” The short answer is you don’t know – until you try it!  In our experience, owners of small businesses ...

If you use WordPress or another content management system for your website, such as Joomla, you may have come across ‘plugins’. Basically, a plugin is software which gives additional functionality to the website and many plugins are free. For example, when you have a site built in WordPress (the self hosted version, not the free hosted ...

For small business owners who embrace the internet, social networking presents so many opportunities to connect, communicate, share and get their marketing message ‘out there’. Many individuals, from college students to pensioners, are also enjoying the novelty of being part of a growing online community, connecting with like-minded people, sharing their ...

OK, this is a of bit alarmist post title, but seriously, if you haven’t been a victim of website hacking, chances are you could be in the future. I wrote a post in January about my WordPress site being hacked before Christmas. It’s been an ongoing saga until a couple of weeks ago – I thought ...

Anyone who still believes Social Media is just another marketing tool hasn’t got it yet.  While many newcomers to Twitter, Facebook and LinkedIn go hell for leather to promote their particular product or service, they soon realise, from the lack of positive response, that isn’t the way to go.  At this ...

When I talk to people about blogging and starting a blog, a lot of people are reluctant as they worry about what to write about, the time to do it plus they don’t think their writing style is good enough. The first two concerns can be tackled by preparing a list of things to write about ...

Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list.  Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a month ...

When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network. The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search engines ...