I was in the supermarket the other day, standing in the breakfast cereal aisle. Imagine that, a whole aisle of breakfast cereals to choose from!  But the sheer variety meant it took a while to find what I wanted – I’m sure I walked past the Bran Flakes more than once! That ...

I regularly speak to many business owners who want to be more visible for local searches. As many people now use the net to search locally rather than pick up the Yellow Pages, this is increasingly important. Here are a few ways to ensure you get found for those local searches: 1. Google Maps You can get a ...

More and more people join the online party every day, and I love meeting new people! But I don’t ‘connect’ with just anyone, oh no. First, I like to find out a little about them. So I visit their different profiles, have a look at their website, read a blog post ...

Since we at Savvy Marketers are all about simple easy online marketing activities, I thought it would be good to share some of my favourite time saving and automation tools – anything that will help ease the workload! So here are some of the ones that I like using: 1. Sugarsync – I’ve banged on about ...

It’s high time we explored another of the social networks on this blog (before becoming completely Twitter obsessed!).  LinkedIn may not have so many active members (a mere 55 million, compared to Facebook’s monolithic 400 million!), but then it serves a very different audience. To be honest, this is the site ...

I’ve recently being speaking to a couple of clients who’ve heard various rumours that duplicating their content around the web will get them penalized by Google, and they’ll lose their rankings. There’s a lot of confusion around duplicate content to the extent that business owners worry about that any content they reproduce or recycle may succumb ...

I don’t know about you but I’ve signed up for so many different social networks over the past few years that I’ve forgotten exactly which ones I belong to! The other day I was having a browse around a site I vaguely remember joining and clicked to view my profile page……  Oh dear, ...

Continuing my series on Google Adwords, this time I’d like to give you some best practice tips on writing ad text. It’s not easy writing effective ad text for an Adwords campaign as you’re so limited by the number of characters you can have, but a few guidelines will hopefully help! Firstly, check out your competitors’ ...

Sam and I are going to be presenting a short talk entitled: ‘7 Ways to Get More Clients with Social Media Marketing’ next week to around 40 local small business owners – who will probably have varying levels of experience & understanding of the internet. You’ve probably guessed by now that we’re ...