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Tips for Marketing Your Social Media
Ten li'l tid-bits
Our own Maddie Grant along with the help of Ben Martin, CAE recently put together a presentation called 60 Tips for Marketing Your Social Media on Prezi for the ASAE's Marketing and Membership Conference. The presentation has gotten a great response on the blog and Twitter folks have been retweeting it like nobody's business even two weeks later.
 
Getting Started
  1. When launching your homebase community, go find the influencers in your community. Talk to them and ask for advice.
  2. Be sure to give members something to do AFTER they sign up and fill in their profile. Think something along the lines of discussion forums or photo galleries
  3. When starting up a blog for your association, start to comment on other's blogs. They will pay attention.
  4. In blog posts, profile people who will want to share those posts among their own networks.
  5. To help launch all of your outposts, find members that are already on outposts and ask them to help you spread the word.
You're up and running. Now what?
  1. Integrate everything! Have all of your social spaces interlinked. Include social links everywhere that's appropriate, from email signatures to your paid advertising.
  2. Make it easy! Include sharing buttons (e.g. ShareThis, Tweetmeme, FB Like) on every piece of website or blog content.
  3. Try to keep things simple. Create LOTS of bite-sized content and keep your tweets under 120 characters so they are easy to retweet.
  4. For conferences, provide session hashtags and promote them heavily. You may even want to leave space on name badges for Twitter handles!
  5. Also, remember that free wifi at a conference means increased engagement.
 
This is all good and fine but what's most important is the need to be social and to be awesome. No one will share your stuff if it's boring. Have fun with your work, and have no fear of being different! Everyone is experimenting out there along with you.
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