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Building Social Media Capacity
8 steps from our new whitepaper
Here is an excerpt from our new, free whitepaper, Social Media, Risk, and Policies for Associations. The purpose of the paper is to help folks like you develop good social media policies for staff and top volunteers. We also discuss a more general plan for building social media processes into your organization. Here are the basic steps, as we see them.
  1. Monitor the social web for discussions about your brand and industry.
  2. Understand your objectives for using social media.
  3. Develop a social media strategy by prioritizing those objectives and applying your learning from monitoring in step 1.
  4. Assess and mitigate your risks—include your legal counsel and insurance professional in the discussion.
  5. Make sure your insurance coverage is appropriate for your social media activities.
  6. Adopt the appropriate policies and guidelines.
  7. Set up interdepartmental workflows for social media collaboration.
  8. Educate your staff and volunteers.
For much more in-depth information about building capacity for social media and creating appropriate policies, download the whitepaper.
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