As of today, Gamut Design Group has officially invaded your inbox. But never fear: we're too busy to invade often. So, every once in a while you will receive an e-newsletter from us - The Kitchen Sink. It will be overflowing with a vast array of design knowledge, tidbits and crazy ideas. There's no way to guarantee the information will change your life, but we're pretty sure you'll learn a little something and smile quite a bit every time we send you our Kitchen Sink. And we pinky-promise that it will not be filled with dirty dishes.

First Impressions Matter:
Get a Professional Business Card
For something so itsy bitsy, it's a wonder a business card has such a definititive impact. Think about it. What other marketing material can you obtain so inexpensively, give so generously and exchange so easily?

As good as that sounds, it does you absolutely no good if your business card is a dud. Why? Simple. People demand that you impress them.

How? Make your business card reflect not only what your company offers but the personality of your company as well. If you are the 20th accountant to hand me a business card, what is it about you and your company's image that is going to make me want to choose you and not accountant number 12? Are you a company who handles individuals or do you only handle large firms? Your target audience and your own company persona will dictate what kind of business card you need.

Here are a few principals you may find useful:

• The company logo needs to be easy to read
• Your name and phone number should probably be larger than the physical address
• If the name of your company does not clearly denote what you offer then include a slogan that does
• Avoid cheap-looking clip art that anyone else can have on their card too
• Employ a concise color palette - a couple well chosen colors make a huge difference
• Use no more than two fonts (excluding the logo) in your layout
• Don't put important information too close to the edge of the card - people need room to hold the card while reading it
• Do not crowd the information in - instead use both sides of the card so you can keep a clean, clear and spacious feeling

A good rule of thumb is to use only two font families when designing: a serif and a sans serif. See our handy-dandy graphic for clarification.



Underlining is outdated. It was used when typewriters were the hot new item - that was a very long time ago. Now you should emphasize type by changing font colors, styles or sizes.

So Long For Now!

We enjoyed the invasion, plundering and all.
Next time, we'll have tea.